Building marketing AI software that replaces huge marketing teams with one really smart piece of software is the next frontier in digital marketing. We'll know it's happened when we can't tell the difference. Currently, marketing AI mostly governs database automation and assists with communication tasks, disrupting the industry through digital ...
Adam Grifitth
Influencer marketing is a trend that's rising higher in 2017, with a Linqia report suggesting that brands will spend between $50,000 and $100,000 per campaign. This is double the estimate from 2016, when it became a buzzword in the advertising and marketing sectors. The trend's ever-increasing popularity comes at the ...
The year that robbed us of David Bowie, Prince and Carrie Fisher has gained notoriety as the year of celebrity deaths, each one dealing a bigger blow to the public consciousness than the last. One list longer than the list of celebrity deaths in 2016? That of brands which found ...
Vladimir Lenin once pronounced, "There are decades where nothing happens; and there are weeks where decades happen.", and something similar could be said about 2016 (perhaps without the undertone of communist revolution). That's true for the world as a whole and also here at Scripted, where we've seen our platform ...
In the long list of items needed to either create or grow your company, graphic design can fall behind tasks that more directly product income, like inventing new products, drafting business strategies and providing customer service. But regardless of your industry - or the size of your organization - quality ...
Here's some tough love: if you're running a content operation, you're supposed to have a content calendar. You're supposed to have a tight handle on the ROI of your blog. You're supposed to be building your audience on Facebook, Twitter, and Instagram. If your main goal for 2017 is to ...
In 2017, we're committing to broadening our social media reach. Let's be honest, Facebook and Twitter are at this point noisy enough to cause tinnitus. Let's talk Tumblr marketing. To the uninitiated, it can feel like a disorganized jumble of animal pictures, relationship quotes, and references to movies and television ...