10 of the Best AI Text Generators Available in 2023
Generative artificial intelligence (AI) is having its moment in 2023. Since ChatGPT’s launch in late 2022, AI has rarely been out of the media. The good news for businesses and content marketers is that AI-powered writing and editing tools are more readily available than ever before.
Long-form, high-quality content still eludes most generative AI writing tools. However, short-form copywriting, like social media posts, press releases, and product descriptions, is possible by choosing the best AI text generators on the market right now.
While human subject matter experts remain in high demand, AI could boost the global economy by $6.6 trillion thanks to increased productivity. No wonder 97% of business leaders believe investing in the best AI text generators will benefit their organizations!
What to Look for in an AI Text Generator
Generative AI is any AI-powered tool that creates content, such as AI image generators or text generators. AI-generated text works by incorporating large language models (LLM), natural language processing (NLP), and natural language generation (NLG). These machine learning methodologies use vast volumes of text to train AI-powered tools using algorithms to “learn” the best way to respond to a question or prompt.
There are, of course, limitations. ChatGPT famously gets things wrong, from not knowing anything happened after 2021 to failing basic math. But for businesses, the key issues focus on the effectiveness of NLP and NLG features. Can the best AI text generator tools truly emulate a human writer? When researching AI writing generators and deciding which one to use, look for the following:
- Text that isn't overtly awkward or stilted
- Low instances of repetition
- The ability to handle multiple types of copy
- Factual writing
- The ability to emulate the tone
The best AI tools should also offer:
- Customer support
- Value for money
- Regular updates on improvements or changes
The following ten tools are popular AI-powered content marketing tools or AI writers designed for business use. We’ve included key features, costs, and a run-down of each tool to help you choose the best AI text generator for your needs.
Scripted
Scripted combines generative AI and human expertise in a single platform, making content writing easy for businesses, content marketers, and even marketing agencies. Scripted’s philosophy is that AI efficiency and human creativity should work together for the best outcomes.
Speedy AI-powered tools combine with talented writers in multiple industries to create a powerful content creation and AI marketing tool. Users can create short-form content in bulk or order longer-form content that utilizes both the human and AI sides of the platform. Scripted is easy and intuitive to use and empowers organizations to create lasting relationships with their favorite content creators.
Key features
Scripted is an all-in-one content creation platform rather than a simple generative AI tool. Depending on what plan businesses or content marketers choose, they can opt for totally AI-created text or liaise with subject matter experts with years of industry-relevant experience.
Scripted also provides:
- SmartMatch: Sends content briefs to multiple qualified writers with expertise in your industry
- Scripted Analytics: Optimize content performance with AI-driven data analytics
- Blog Ideas and recommended content ideas: Break through writer’s block with AI-generated headers and ideas
- Smart Content Brief: AI-generated, SEO-focused content briefs that increase quality and productivity
- Scout: An AI writing assistant that helps content creators work faster and smarter
- Free AI text generator tools
- SEO tools such as keyword research
- Integrated grammar checker (Grammarly)
- Publishing and promotion advice
Scripted users can also speak directly to a dedicated support team about any bespoke requirements.
Content types available
- SEO-optimized copy for marketing campaigns
- Social media posts
- Product descriptions
- Blog posts
- White papers
- Press releases
- Emails and newsletters
- Advertisements
- Landing pages
- Video scripts
Note: For long-form content, Scripted recommends utilizing the network of skilled content writers along with AI-powered tools. It’s also possible to order custom projects from Scripted.
Pros
- AI-only plan is completely free
- Multiple writing services available from both AI and human writers
- Excellent customer support
- Highly vetted network of subject matter expert writers in multiple industries
- Trusted by major organizations all over the world
Cons
- Previously, businesses on a very low budget may have struggled with the cost of some of the more comprehensive plans. The new AI-only plan, however, is completely free, which makes Scripted even more inclusive.
Pricing
Scripted pricing is split into four bands:
- Starter: A free plan which includes AI-generated content only
- Pro: Combines AI content with subject matter expert writers at $1,910 per year
- Team: Includes all previous features plus an account manager, additional users, strategy planning, performance analytics, and more at $4,790 per year
- Customized plans for large enterprises and agencies
ChatGPT Plus
ChatGPT Plus is an extended version of ChatGPT, the OpenAI tool that’s rocked the generative AI landscape. ChatGPT Plus uses GPT-4, a massive advancement on the last iteration, GPT-3. OpenAI claims this upgrade provides far more human-like responses to prompts and can accept input from images as well as text.
Key Features
- Fast response times
- Tone adjustment based on feedback
- Scheduling
- Task management
- Can create and interpret code, e.g., Python
Content types available
Users can decide what type of content they want and tell ChatGPT Plus. Like most of the best AI text generators, ChatGPT Plus works best for short-form content.
Pros
- Faster than some alternatives
- Natural language
- Eliminates wait time associated with the free ChatGPT service
- Access to new ChatGPT features as they launch
Cons
- Not necessarily a content marketing tool
- Still doesn’t carry any post-2021 data
- More useful as an integrated chatbot than for extensive content creation
Pricing
ChatGPT Plus currently costs $20 a month.
Jasper.ai
Jasper.ai is a popular choice for businesses wanting to create blog posts and other content fast. The Jasper.ai platform provides content generation, document editing services, plagiarism checkers, and a host of other AI-powered content creation tools. Jasper and Grammarly have a partnership, so all content is checked for grammar and punctuation errors. Jasper also provides “recipes” or workflows that prompt content creators to provide a few words here and there, which Jasper transforms into a finished product.
Key Features
- SEO keyword input tool
- Voice control — you can literally tell Jasper what to do
- Content lookback to avoid repetition
- Templates
- Grammarly integration
- Rephrasing and rewriting tools
Content types available
- Marketing emails
- Product descriptions
- Reviews
- Blog posts
- Ad copy
- Social media captions
Pros
- Fast content generation at scale saves time for businesses
- Templates and pre-written content help get content marketers started
Cons
- Online only — there’s no option to work offline
- Requires human supervision/intervention at frequent intervals while generating content
- Jasper-generated content requires a human fact-checker
Pricing
Jasper.ai’s pricing plans recently changed. The Creator plan starts at $39 a month (when billed annually) and has limited features for a single user. There is also a Teams plan which is $125 a month and offers additional users, brand voices, and three times as many knowledge assets. Businesses requiring advanced analytics and other premium services can contact Jasper.ai to discuss custom pricing. There is also the option to try Jasper for free, with a limited word count.
Writesonic
Writesonic’s website bills the platform as the “Best AI Writer,” which is quite a claim. The claim is backed up by a string of awards from the respected review site G2. Writesonic has recently incorporated GPT-4 into all its paid plans, which helps power more natural language and faster response times for content generation.
Key Features
- Large library of templates
- Plagiarism checker
- Botsonic, a tool for creating chatbots with a personality and tone of voice you choose
- Rewriting and paraphrasing tools
- Integrations and plugins that link to third-party content platforms such as WordPress
Content types available
- Blog posts
- Product descriptions
- SEO-friendly marketing copy for web pages
- Social media posts
- Photo captions, e.g., for Instagram
- LinkedIn posts
- Ad copy
It’s possible to have a back-and-forth dialogue with Writesonic’s chatbot to order custom content. However, the pre-built templates help ensure that content creators or marketers don’t miss vital steps, such as including sources or fact-checking.
Pros
- A comprehensive template library covers most content-writing scenarios
- Created for content marketing
- Chatsonic (the in-built chatbot) can provide sources for info upon request
Cons
- Quality is inconsistent
- Some facts are incorrect, like most AI-powered text generators
- As content requirements scale up, Writesonic’s prices escalate quickly
Pricing
Writesonic offers a free trial that provides 10,000 words a month and uses GPT-3.5. Paid plans all use GPT-4 and start at $12.67 a month for 200,000 words. Enterprise plans are bespoke and include custom AI modeling, starting at $1,000 per month.
Anyword
Key Features
- Blog Wizard creates medium-length blog posts from the ground up
- Free social post generator
- Brand voice definition
- AI models that can learn from business’s marketing campaign data
- Paraphrasing tool
Content types available
- Ad copy
- SEO copy such as meta descriptions, titles, etc.
- Social media snippets
- Photo captions
- Landing pages
- Product descriptions
- Blog posts
- Marketing emails
Pros
- Easy to use
- Free tools without having to set up an account
- Great for short-form content
Cons
- Long-form content contains repetition and awkward language and frequently requires human editing
- The free trial is limited and allows only 2,500 words (for context, the blog post you’re reading is about 3,000 words)
Pricing
Anyword starts at $39 for its Starter plan, which provides one user with unlimited words and a suite of features. The next plan up is “Data-Driven Teams,” which is $49 a month for three users, with additional branding rules and performance insights.
Scalenut
Scalenut is an SEO-optimization platform offering various solutions, including AI-powered writing assistance tools. These include optimizing existing content with relevant keywords or quickly writing short-form content you can use immediately.
Key Features
- Perspective converter, e.g., first to third person
- “Voice” converter, e.g., active to passive
- Sentence simpler
- Blog idea generator
- Conclusion generator for longer, pre-written pieces
Content types available
- Ad copy
- Articles
- Blog posts
- Emails
- Video scripts
- FAQs
- E-commerce product descriptions
- Reviews
- Social media posts
Pros
- User-friendly interface
- SEO tactics framed around current Google algorithms
- Helps users create topic clusters
- Large library of short-form content templates
Cons
- Content can be repetitive
- Templates aren’t customizable
- The complex suite of features can present a sharp learning curve
Pricing
Scalenut offers a free, 7-day trial as well as discounts for paying annually. There’s sometimes a special 50% off deal for new users, driving the “Essential” plan down from $39 to $20 a month. This plan includes 100,000 words, 5 SEO articles, a Chrome extension, plus a range of other features.
The next plan up is “Growth,” which is $40 or $79 for unlimited words, 30 articles, and even more features and integrations. The “Pro” plan costs $75 or $149 a month and provides larger businesses or agencies with a dedicated account manager.
Copy.ai
The simple tagline “Write better marketing copy and content” could be appealing to content marketers struggling to gain an edge against their competitors. Copy.ai promises just that via a platform offering multiple content creation solutions. Copy.ai stands out thanks to its super simple interface combined with the ability to create custom content as well as using one of the various templates.
Key Features
- “No frills” easy-to-use text editor
- Select from various tones
- Multiple tutorials
- Multilingual content — Copy.ai supports at least 29 languages
- Integrates with HubSpot, Shopify, and other third-party tools
Content types available
- Blog posts, intros, outros, or outlines
- Bios
- Social media posts
- Emails
- Video content
- Case studies
- Creative writing
Pros
- Over 90 templates
- The ability to create your own outline or template
- Easy to use
- Clear pricing
Cons
- Slower than some alternatives at creating longer-form content
- Like most of the AI writing tools on our list, fact-checking is a must
- Language can be stilted or awkward
Pricing
Copy.ai has a free option, but it only provides a user with 2,000 words per month. This might be okay for a few social media posts, but as we mentioned above, hardly enough even for one decent blog post. The “Pro” plan offers unlimited words for $36 per month and makes the platform available with the above features for five users. There’s also an enterprise plan that grants API access and other features, with pricing on a case-by-case basis.
Rytr
Rytr is a free AI writing assistant with options to upgrade to paid plans as needed. It’s strikingly simple, with a clean interface that’s very easy to use. Rytr includes a plagiarism checker and helps content marketers create numerous forms of writing and even some images.
Key Features
- Keyword generator
- Keyword extractor: Identifies keywords in existing text
- Magic Command: Generates text from a single prompt
- Templates based on business copywriting frameworks such as AIDA and PAS
- Content expansion and improvement
Content types available
- Blog ideas and outlines
- Paragraph writing
- Brand names
- Business idea pitches
- Calls to action (CTAs)
- Emails
- Cover letters
- Google ads
- Social media advertising
- Job descriptions
Pros
- Easy to use
- Genuinely free option for life
- Writes unique short-form content
Cons
- No long-form content capabilities
- Language can be vague and unspecific at times
- Limited credits make the free and lower-priced options less useful for busy content marketing teams
Pricing
Rytr has some of the most competitive pricing, with the free plan allowing users to generate 10,000 characters a month — useful for beginner content marketers or hobbyist bloggers. There’s also a “Saver” plan at $9 which provides 100,000 characters, and an unlimited usage plan which costs $29 a month. The Unlimited plan also grants users access to priority email and chat support, which is not available on the lower-end plans.
Copysmith
Copysmith promises AI-generated content that helps websites rank higher organically. This platform provides similar services to Jasper and Copy.ai, with the added bonus that there’s a money-back guarantee if users aren’t satisfied with the results. It’s heavily skewed toward e-commerce retailers, with a strong focus on product descriptions and integrations with e-commerce solutions such as Shopify.
Key Features
- Rewrite existing content for SEO
- Create short-form content in bulk
- Aimed primarily at e-commerce users
- Blog writing templates
- Utilizes well-known marketing frameworks
Content types available
- Product descriptions
- E-commerce copywriting
- FAQs
- Product briefs
- Metadata and tags
Pros
- Strongly focused on e-commerce selling
- High-quality short-form content
- Produces content in bulk where required
- Premium users can share product descriptions directly from the platform
Cons
- Does not support long-form content
- Support for non-e-commerce users may be lacking
- No free plan to try out the platform and interface
Pricing
Copysmith is less expensive when you pay annually, with the Starter plan coming in at $228 and the Pro plan costing $490 per year. Both plans have no limits on word or character count, and both offer customer support and some analytics.
The Pro plan offers more in-depth analytics, plus additional users, a product catalog manager, and options to change the voice or tone of AI-generated copy. As with other commercial AI tools, larger enterprises can contact Copysmith support to discuss specific requirements.
Notion AI
Notion is a popular tool for creating a “connected workspace” that combines documents, wikis, and project information. Generative AI seems like a natural evolution of the services Notion offers, and the in-built Notion AI tool summarizes notes and project briefings, creates lists of “next steps,” and pulls salient points out of dense blocks of text.
Key Features
- Create tables from any text that contains facts, figures, or actions
- Change the tone of existing text
- Brainstorming functions
- Integrated into Notion
Content types available
- Blurbs
- Summaries
- Outlines and briefs
- Blog posts
- Essays
- Creative writing
- Meeting agendas
- To-do lists
- Job descriptions
Pros
- As an integrated tool, Notion users don’t need to do anything extra to access this AI text generator once they sign up
- Streamlines business processes
- Makes communication more efficient and increases productivity
Cons
- Only truly useful as a business organizational tool, not a content marketing tool
- Only available to Notion users
Pricing
It costs $10 per month to add the Notion AI text editor and generator to an existing Notion account. There’s currently no ability to purchase this text generator outside of the Notion environment.
Choosing the Best AI Text Generator for Content Marketing Success
As you can see, not all AI content generators are built alike. Scripted stands out from the other options because, depending on what plan you choose, you can pair the convenience and speed of powerful, AI-generated text with content created by highly vetted subject matter experts.
Scripted is the only platform to combine AI and human writing this way, and even our writers are leveraging AI-powered tools to help them research and edit their work. AI doesn’t just help write content. It also checks for plagiarism, and it can even scan your AI-generated content for those pieces that need a truly human touch.
AI can generate entire blog posts or articles and then hand them over to an expert editor for fact-checking and tweaking. AI can also make editorial suggestions, such as pointing out overly long sentences or suggesting breaking up long sections into shorter paragraphs.
If cost-cutting is a priority for your business or content marketing strategy, Scripted’s free plan provides access to AI-only tools, which include headline generators, social media post generators, and the creation of text for infographics.
Over 64% of businesses will start using AI-generated content by the end of 2023. Get ahead of the competition and future-proof your organization by utilizing the best AI text generators out there right now.
Ready for more info? Get started with Scripted today.