The majority of business leaders know about the most important elements of building a brand for their company. Branding is a process through which companies develop their own unique identity, voice, and aesthetic—with the ultimate goal of making that identity immediately recognizable to consumers when they encounter elements of it ...
Anyone who spends time online has probably encountered a chatbot – a friendly bit of software that acts as an intermediary between website visitors and the team behind the brand. Until relatively recently, chatbots were only used in limited ways – but now, they're helping customers get the answers they ...
Most professionals who know SEO basics know that the more backlinks they have, the more exposure their website will gain. Yet, as many as 55% of websites have no other websites linking back to them. According to Search Engine Land , Google's algorithm uses links as one of the top ...
If you are in the customer service or consumer products industry, you understand the value of your online presence. 96% of Americans use the internet to do their shopping at least once per year , and e-commerce sales worldwide was 653 billion in 2020. An online presence and standout website ...
