Social media platforms give businesses opportunities to recruit new customers, stay connected with existing customers and build influential brands. Unfortunately, a lot of companies make serious mistakes when they try to develop social media campaigns. Make sure your company doesn't fall prey to these common mistakes. They could stunt the ...
Branding
Think content marketers and comedians don't have much in common? Think again. Sure, content marketers may write web copy for businesses while comedians write jokes for tipsy comedy club goers, but there are actually many similarities between the two professions. Here's what any good copywriter can (and should) learn from ...
The Olympics are perhaps the biggest sporting event this year. Just going by the sheer size of the event, it is a massive opportunity for brands to engage with their audiences.