In today's competitive business scenario, companies work relentlessly to build and sustain their brands. Social media platforms help companies reach customers, increase sales, and achieve competitive advantage. In some instances though, lack of understanding and absence of a well-defined strategy have led to social media disasters for some brands. Here ...
As the media landscape becomes increasingly competitive, businesses are being driven to adopt new practices to inform the public about the value of their products and services. Content marketing focuses on the creation of quality content that engages with your target demographic, and is an important tool that allows your ...
The single hardest skill for any entrepreneur to learn is how to sell. I learned this early on with our screenwriting site Scripped, and now subsequently with Scripted. Products have come and gone in both our space and the community at large, but one thing remains constant: if you cannot ...
