At the core of every content strategy is creation - and for written content, that's writing. A successful content strategy includes many moving parts: content planning, content creation, content promotion, measuring your content's performance and optimizing for success. Each component is equally as important to your content strategy. At Scripted.com ...
Rebranding: there's a right way and a wrong way to do it. Learn from global brand Electrolux's experiments here in this Scripted Case Study.
The nutrition industry is rapidly growing and changing, which is why you need to stay on top of the latest trends. Although most nutrition blogs focus on a more scientific approach, you have the freedom to find your own voice — one that represents you, your journey, and whatever it ...
Quote Stu: Challenges of re-branding a site Launching a new brand or website can be intimidating. There are always a lot of moving parts. Scripted helped designed a strategy that builds authority and trust in our DonorWerx brand. Together, we committed to building this website the ‘right way,’ which meant ...
A content tune-up takes an existing blog post or web page that isn't performing up to expectations and gives it a much needed update to improve readability and increase visibility on the search engines. We performed a content tune-up recently for Scripted customer GetCuros.com and they agreed to let us ...
![How to Create Search-friendly Content at Scale [Slideshare]](svg/missing-image-8ecfcce92dbcad1daa14d852ede443a53b8aa18413d014364f9c921ae1b6efdc.svg)
At the Search Engine Marketing Expo West (SMX West) 2016, attendees learned everything the modern marketer needs to know about ranking high in search. Sponsors included Google & Twitter, and sessions covered the spectrum from how to let Google Analytics and Adwords work for you, to creating JavaScript to automate ...
At the 2016 CMI ContentTech Conference, Scripted hosted an exclusive chat with Jon Miller , CEO of Engagio, entrepreneur, and all around Content Marketing Master. Over the course of the 30 minute discussion, attendees raised a host of pressing questions around content marketing, including: How can you create content consistently ...
Find out how one SMB doubled their content output without doubling their headcount.
MEET KATIE BURT Hi, I'm Katie Burt, Social Media Manager at adidas Digital Sports . I'm r esponsible for strategy implementation, cross-category management and content across all social channels. SCRIPTED DELIVERS FANTASTIC CONTENT We've been working with Scripted on about four blogs per month for the past 12 months. As ...
MEET KATHLEEN BOOTH Kathleen is the CEO of Quintain Marketing , a nationally-known speaker, trainer, writer, and digital marketing expert. She is one of only 25 HubSpot Platinum Level Certified Partners in the world. We chatted with Kathleen about her Scripted experience, and found the following: WITH SCRIPTED, WE CAN ...
