Just because your content bombed doesn't mean it's worthless. Here's how to extract greatness from your poorly performing posts.
Content Marketing
Much of the content that you create can be reused and redistributed. This is a smart content marketing tactic and one of the best ways to get the most value out of the articles, blog posts, and other published materials. However, you should conduct regular audits to help identify content ...
Should you use earned promotion, document sharing, social media or paid promotion to spread your content?
Content marketing is an increasingly popular and specialized field -- but it's not always feasible to perform each step of a content strategy in-house. Sometimes, simply cutting out the writing process by using a content writing service can make all the difference in your budget and schedule. If you're thinking ...
Getting visitors to your site is good -- but if getting them to act is what you really want -- you have to learn how to reduce your bounce rate.
Attention spans are shrinking. Johann Hari's 2022 book Stolen Focus explores the epidemic of distraction that has taken over our lives. He argues that technology is monopolizing our attention and making us miserable. Whether this is true or not, one thing is certain. Today's consumers have access to an overwhelming ...
When it comes to helping your business get discovered in a crowded, competitive online marketplace, content marketing is key. According to a recent study by HubSpot , at least 70% of content marketers are actively investing in their content marketing efforts today, and around 25% of marketers even plan to ...
Why Marketers Who Embrace AI Will Lead the Future The rapid advancement of artificial intelligence (AI) technology is fundamentally transforming the marketing landscape, creating a new environment where only those willing to adapt and evolve will survive — those who don't risk going the way of the dinosaurs and video ...
Ahrefs is a leader in SEO and marketing solutions. Here’s how its all in one SEO toolkit and learning resources can help your content shine online.
The world of SEO is constantly evolving. Although there are tried and true best practices to follow, you risk being left behind when you don't stay on top of the latest trends. To stay relevant and rank higher on search engines, you'll need to take some key steps — but ...