Business owners have been wondering whether email marketing is worth the investment. Many think we'll outgrow the technology with new platforms, social media marketing, influencer marketing, and even SMS. All those things are important, but any marketing guru will tell you, "You don't have a tribe if you don't have ...
In this episode we sit down with Michelle St. Angelo, Vice President of National Public Relations at the PR agency Allied Global Marketing. Michelle and Gregory talk about what makes a great press release, how to best distribute your press release, and what to expect in terms of ROI and brand exposure from press releases.
In this episode we bring in Scripted writer Elizabeth T. to talk about Press Releases. When done correctly, a professionally written press release can give your product launch, blog post, or special event a reach that surpasses any advertising effort. For more on the importance of press releases, here's Gregory and Elizabeth...
Digital technology has transformed how people communicate, and it has impacted every aspect of the relationship between consumers and the businesses they patronize. Traditional advertising campaigns that rely on a few attractive images and a list of product benefits simply don't work anymore. Consumers are paying less attention to the ...
So, you have a pretty good idea of what inbound marketing is. And, now that you have a grasp on how it works, you may be ready to tackle it for your company. However, how can you know that the investment into an inbound marketing effort will be worth it? ...
We've come along away since Scripted launched about a year ago. We have funding, interns, and more than one full-time engineer. All three of these are major milestones in the growth of a startup. We're now entering a new pubescent stage in our growth. There are growth spurts in our ...
Make money out of drips Here's my disclaimer: In the early days of starting a company, you have to be scrappy. I'm not going to apologize for it. It's kill or be killed, and so long as no one is hurt, I think it's fine to do just about whatever ...
