Hiring a Food Writer: The Step-by-Step Guide
Do you need a food writer? The right food writer could make all the difference in a content marketing strategy that pays off in new customers.
So, why do you need a food writer - and how can you go about getting one? Let's break both of those questions down here.
Why Should You Hire a Food Writer?
In the bustling world of online commerce, content is king. The right website content - providing education and information to readers and customers, all while containing the search engine keywords that raise a website's profile - is a foundational element of online success and future growth.
Looking for some statistics to back that up? Check these out:
- 68% of online experiences begin with a search engine
- The #1 result in Google gets 31.7% of all clicks
- "90.63% of content gets no traffic from Google"
However, writing the type of content that gets clicks and boosts your rankings on search engines isn't easy. There's an art to melding information that readers want to read with the keywords that need inclusion. It's a job for professionals - and that's where a trained, professional food writer comes in.
Freelance professional food writers (like the ones on Scripted) know how to create the engaging, informative, and keyword-rich content that converts for all types of websites. It's an easy, cost-efficient way to take the job of content creation off your plate - leaving it to the professionals as you take care of the other, critical aspects of the business.
So, how can you find the right content writer for your website needs?
Step 1: Figure Out Your Content Needs
The first step in the process? Figure out exactly what you need for your content. If you're serious about getting your name out there - and getting the search engine rankings up - then a comprehensive strategy is the way to go. That means a full-court press on the content that converts, from blog posts and feature articles to social media posts and website text. Look for writers that can effectively serve all of your content needs.
Step 2: Find a Source for Food Writers
The next step is finding the right source for your food writers. You could develop a job posting, put that out to the web, and go through the traditional hiring process. However, that process is a long one - and for many businesses, the idea of adding a full-time food writer to their payroll just isn't feasible or financially sound. Instead, look for a trusted online source for your food writing workload - one that fits into your specific budget and timeframe. With Scripted, you get the content that your site needs with the payroll flexibility that you crave; it's the versatile option ideal for growing food websites' needs.
Step 3: Find the Right Food Writer For Your Needs
After you've found your source, you need to find your writer. This is a step in the process that needs extreme scrutiny; just like certain tools in your shed are wrong for specific jobs, one food writer might not be the right person for your particular content needs. After all, every organization is different - and every website has its own unique challenges and content desires.
This is often the trickiest part, especially if you've added someone full-time to your payroll. How can you know if they've got the skills and the chops to develop the content you need? Instead, try searching for a writer with the samples and experience that fit your food writing needs. At Scripted, you can look through the examples our food writers hand-pick to show off - enabling you to find just the right writer for your website.
Step 4: Develop Your Content
The right food writers also know how to work with clients. They may be the writers of the content, but they do work for you at the end of the day. They should be open and willing to make suggestions and provide their own style - but this is your content. If you request edits, corrections, or a new direction entirely with the content, your writer should be fast, willing, able to bring the piece where it needs to be.
Step 5: Keep the Content Going
The last step in the content process? Keep it going! If you find a food writer you like, work with them to keep developing the content you need to get your website rising in search rankings. On Scripted, many of our clients grow beneficial long-term working relationships with some of their favorite writers - relationships that benefit both the client and the food writer. Try assigning your jobs to your favorite writer, or choose a new one every time; the choice is up to you. Just keep the content going so your website stays fresh and keeps growing!
How Scripted Can Help
Ready to get started and find a food writer for your website's content needs? Turn to Scripted - with the best database of food writers on the web, it's the complete solution for your food writing needs. With Scripted, you get:
- Completely original content
- User-friendly ordering
- A content promotion strategy that converts.
Visit our food writers' page to learn more about how Scripted can meet your food writing needs!
Published by Scripted Writers on Monday, December 21, 2020 in Content Marketing, Content Marketing, Content Strategy, Food, Guide.