Interview

Write, Revise, Repeat: Insights from Professor Audrey Bilger

A Professor of Literature and Faculty Director of the Center for Writing & Public Discourse at Claremont McKenna College, Audrey Bilger Ph.D. shares some wonderful insights into her experiences as a writer.

'The Dragonfly Effect' Author Andy Smith: Finding What Your Audience Wants [Interview]

Scripted.com caught up with Andy to talk about how today's marketers can reach their ideal audience, leverage hypothesis testing and more.

Sofia Quintero of Geckoboard: Transforming Data into Digestible Content

For every industry, data has a compelling story to tell.

Alexis Grant of Socialexis: How to Grow an Audience Through Content Creation

Alexis discusses effective strategies in audience development, the best channels to promote content and why quality over quantity matters.

How Content Helped LearnVest Become a Trusted Authority in Financial Advice

Scripted.com interviewed LearnVest's editor-in-chief Carrie Sloan about how they developed a successful content strategy, what it takes to gain trust from a target audience and why personal stories can be the most compelling ones to tell.