Moz: Tool Reviews, Pricing, & Alternative

Search Engine Optimization, or SEO, is essential for building an online presence for your brand or business, but understanding how it works and getting it right can be challenging even for seasoned marketers. With resources for users of all levels, a variety of plan options and tools for every aspect of SEO, Moz aims to remove the complexity around SEO and make it easy for everyone to boost search visibility.

This Seattle-based SaaS platform’s signature products include both an “all in one website SEO toolset” and SEO-integrated business listings, plus free access to its basic keyword search and site analysis tools. The family of Moz SEO products work with any content marketing and SEO strategy to improve rankings, drive traffic and get customers.

What is Moz?

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Moz has been a resource and community for SEO since 2004 when the company began life as SEOMoz, a consulting firm that featured research and ideas from the world’s first experts in the new field of search engine optimization. Responding to customer demand, the company underwent a gradual shift from providing consulting services to developing inbound marketing strategies and SEO software and tools.

In 2013, SEOMoz rebranded itself as simply Moz, with the goal of bringing integrity and transparency to an SEO industry that Moz founder Rand Fishkin has called "frustratingly opaque." Moz is now focused on developing both a comprehensive set of user-friendly SEO tools and a rich source of information and SEO best practices training. The company aims to help everyone reap the benefits of an efficient search engine strategy.

The Moz Toolset: Something for Everyone

Moz makes SEO tools available to users with all budget and skill levels, and some are free. Anyone can access a suite of SEO tools directly from the site, with no account or login required.

Free tools include Domain SEO Metrics, which reveals the SEO metrics for any domain name, and a robust Keyword Explorer tool with access to the largest keyword database online, according to site information. In addition, their Link Explorer can be used for researching link building opportunities and monitoring the link activity of competitors. There’s even a free Moz Bar tool for the Chrome browser that provides instant metrics for any page being viewed.

These free tools can provide plenty of actionable SEO insights. But for access to the full set of Moz SEO tools, you’ll need to sign up for one of four Moz Pro plans, or for Moz Local, a separate product for checking and updating online business listings.

Moz Pro: The All-in-One SEO Toolkit

Moz Pro plans offer a range of SEO options for users ranging from beginners to enterprises. All plans offer access to the core Moz toolset for tracking and crawling sites, keyword and backlink analysis, on-page optimization (also called technical SEO) and reporting, but vary on the number of allowed campaigns, search results, and other metrics. The Moz Pro options are:

Standard $99/month ($79 if paid yearly)
Medium $179/month ($143 if paid yearly)
Large $299/month ($239 if paid yearly)
Premium $599/month ($479 if paid yearly)

Every Moz Pro plan comes with unlimited scheduled and on-page grader reports, plus a premium version of Moz Bar for Chrome. They offer 24-hour online support and the Moz Q and A forum, which provides access to a worldwide community of SEO experts and Moz professionals.

Moz Pro’s most basic plan is the Standard at $99 USD per month. The Standard Plan allows up to 3 campaigns, with 150 keyword queries each month. Designed for new users with small businesses, this plan offers all Moz services except speed crawling, branded reports, and report templates. Users get 5 keyword lists and 200 rank checker queries per day, with 400,000 pages crawled per month.

For mid-size and growing businesses, the Moz Pro Medium plan at $179 USD monthly allows up to 10 campaigns, with 1,500 keyword rankings and up to 2 million pages crawled per month. This plan includes 30 keyword lists, with 5,000 keyword queries per month and unlimited access to all report types and templates.

At $299 per month, the Moz Pro Large plan serves larger businesses with 25 campaigns and 15,000 keyword queries monthly, The Large plan also crawls up to 5 million pages per month, with 500 rank checker queries per day and 70,000 backlink queries every month. This plan offers unlimited reporting of all types, plus report templates.

Moz Pro’s Premium Plan for large enterprises supports up to 50 campaigns, with 8 million total pages crawled per month. At $599 USD per month, this plan includes 100,000 monthly backlink queries and 1,000 links per list, along with unlimited access to all reporting tools. Moz Pro Premium is the only Moz Pro plan that offers the Speed Crawl feature, which features a crawler that scans sites 10 times faster than standard crawl times.

Moz Local: Managing Online Visibility

Along with its platform of easy-to-use SEO tools, Moz provides SEO resources, training, and support for both new and experienced users. Its wide-ranging SEO learning center offers a free, downloadable Beginner’s Guide to SEO as well as an extensive series of articles and videos on specific aspects of SEO, such as ranking, link building, site crawling, and content marketing.

Other Moz resources include a library of free whitepapers, case studies, and videos to help users at all skill levels understand SEO better and develop effective SEO strategies for their businesses. The Moz Learning Center also includes SEO training with instructor-led classes and webinars, plus access to the Moz community of users and a calendar of in-person events sponsored by the company. The Moz blog features timely how-tos, observations, and insights from SEO specialists, content marketers, and other industry professionals. Most Moz Learning Center resources are free to read, download, or view.

Beyond SEO: Education, Community, and Support

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Other Moz resources include a library of free whitepapers, case studies, and videos to help users at all skill levels understand SEO better and develop effective SEO strategies for their businesses. The Moz Learning Center also includes SEO training with instructor-led classes and seminars, plus access to the Moz community of users and a calendar of in-person events sponsored by the company. The Moz blog features timely how-tos, observations, and insights from SEO specialists, content marketers, and other industry professionals. Most Moz Learning Center resources are free to read, download, or view.

Scripted: Content Marketing for SEO Success

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Quality content is a cornerstone of any SEO strategy, and Scripted provides a complete, SEO-centered content solution for businesses in a wide range of industries. With a bank of professional freelance writers and dedicated support for your account, Scripted makes it easy to get the SEO-friendly content you need to build your brand. Whether you’re looking for a short blog post, a press release, or a rewrite of your website’s landing pages, Scripted’s writers can create the kind of professional, search-optimized content that engages visitors and supports your overall SEO strategy.

Scripted elevates its offerings beyond content to essential marketing tools, such as Scripted Analytics, an easy-to-understand data point summary that translates your Google Analytics into intuitive, actionable information. The Strategy Chatbot is a technology-driven tool that helps you to develop and execute an effective content marketing strategy, with insights on the best channels, formats, and topics for your content.

Scripted’s pool of talented writers is the key to content marketing success. Scripted’s membership plans offer multiple ways to work with them. Depending on your subscription tier, you can choose from a pool of writers specializing in your industry and the type of content you’re looking for, post a job you have in mind, invite pitches on topics related to your niche, or let Scripted find the perfect match for your project.

Scripted’s plan options are:

Self Serve Basic: For small business content budgets
Self Serve Premium: For small businesses and agencies
Agencies: For agencies with 10+ clients
Enterprises: For enterprises who want full-service support for larger content budgets

With every Scripted membership plan, you’ll get free blog ideas, opportunities for revision, and unlimited content ordering. All plans come with a free trial and a 100% satisfaction guarantee.

For content needs on a larger scale, Scripted’s Enterprises plan provides a complete content marketing strategy for your brand or business, fully managed by Scripted’s team of content experts. The Enterprises plan includes all the features of the other plans, plus personalized writer selection, ongoing analytics, and the services of a dedicated account manager and an SEO specialist who can work with you to establish your content goals.

Writers + AI to Power Your Marketing

Moz is an industry leader in technical SEO, but only a service like Scripted can populate your website with high-quality content that informs and captivates readers, improving your click-through rates and conversions. Scripted has a roster of highly-vetted professional writers supported by AI tools who ensure your content speaks to the search engine algorithms — and to your customers.

Published by Cathy Lovering on Friday, July 21, 2023 in Marketing Agencies, Moz, Moz Review, Seo Tools, Tool Reviews.