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Frequently Asked Questions About Hiring Writers
Healthcare writers often showcase a certain degree of high-level education or experience. Many will have a background in healthcare-related topics, which comes through in the content they produce. When it comes to expert healthcare writers, the rate you’ll pay is typically anywhere between $0.06 per word and $0.50+ per word. On average, expect to pay around $100 for a 1000-word article. For more specialized topics or more heavily researched assignments, rates will increase. Remember, you get what you pay for. Higher quality content will always mean a greater return on investment.
The process of hiring a healthcare writer can seem a bit overwhelming. That is why it's best to partner with a content marketing platform that understands your unique needs. Quality content begins with quality writers. It's that simple. A platform such as Scripted has already weeded out the most highly vetted writers, allowing you to take your pick of the bunch. Simply post a job and prospective writers will send pitches. Select those who fit the bill, building partnerships you can rely on.
The healthcare industry covers a vast array of topics, many of which require specialized knowledge. A healthcare writer should possess strong writing skills first and foremost, as well as a background in the topics you wish to cover. although a healthcare writer will not necessarily need to have worked in the industry, they will need strong research skills. They should also be able to take complex topics and write them into layman's terms.
The benefits of hiring a healthcare writer include the following:
- You will obtain quality content that is well-research and well-written, positioning you as a leader in the healthcare space
- You will increase your ranking online, supporting the growth of your company
- You will publish content that converts, helping you drive sales and traffic
Whatever your content marketing strategy is, a professional healthcare writer will help you reach key milestones. Although they will have a background in healthcare, their bread and butter is writing. This means that they will be able to adapt to your needs based on their unique skill set. For example, if you require a formal white paper one week and two blog posts packed with personality the following week, a skilled writer will be able to transition from one task to the next. You can also hire a number of writers so that you have a more versatile team.
Find Your Perfect Healthcare Writers
Search top healthcare writers to write high-quality content for the healthcare industry. As a Scripted member you will be able to reach out to them directly, negotiate price, and start short or long-term assignments with ease.
Why Hire A Healthcare Writer?
Benefits of Hiring Prescription Drug Writers
Many CEOs of prescription drug manufacturers believe that new products drive revenue. Smart marketing professionals know better. They understand that marketing has become more important as the differences between products have become smaller. Drug companies must gain more insight into consumer needs and focus on speaking directly to their target audience.
A freelance writer can help with branding and marketing to doctors and patients. Here is how:
1. Branding
Marketing professionals in the prescription drug industry must be data-driven. They must figure out a message that will appeal most to prospective customers. Freelance writers can not only help generate this general content; they can write blog posts, press releases, and other types of marketing documents to engage the minds and hearts of people who need the drugs produced by their clients.
Branding is all about associating a company with certain ideas and images, and a certain tone and means of expression. A prescription drug writer can help your company build its brand or re-invent it.
2. Marketing to doctors versus patients
There is a world of difference between selling to doctors and selling to patients. Once you have identified the audience, you should turn the task of creating content for them. Freelance writers who work in this field know how to write for each. They know that content for doctors must be specific to achieve results; that it must be well-researched and articulated in a clear and competent way; and that it must be tactically placed to reach the right individuals.
Marketing to patients is quite different. Here, the writer must identify individual needs and demonstrate the specific value of the drug and how it will address said needs. Writers who generate content for patients must rely heavily on search engine optimization---for both keywords and phrases and the preferred communication channel of the target audience.
Here is the kind of process that a prescription drug writer would go through to create content for prospective patients:
-Conduct search results to identify commonly searched keywords and phrases
-Create an article about the topic designated by the client
-Publish this content on high authority and high-traffic websites
-Create backlinks to the articles from other high authority sites
The above is a rather generic example of the work done by prescription drug writers. But it is the kind of thing that you will need to be done if you are trying to reach prospective consumers and patients.
3. Creativity
Given the intense competition in the prescription drug industry, companies must be intelligent and imaginative in how they keep their current customers and pursue new ones. Professional writers have a feel for how the general public thinks and what it responds to. A prescription drug writer will write blog and social media posts that are in tune with the mood of your target audience. They will help you connect emotionally to the people you are trying to sell to.
Finding a Freelance Prescription Drug Writer on Scripted
Scripted has a pool of highly talented prescription drug writers. You can find a writer to help your company pursue its marketing plans by visiting our website.
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