3 Case Studies on How to Diagnose the Health of Your Blog Note: This post was originally posted on growthmarketingconference.com. The most common questions we're asked at Scripted.com are, "What's the ROI on a blog post?" or "How do I know if I'm doing this content marketing thing right?" Until ...
This time around we had chance to chat with Aaron Wall, founder of SEOBook, to discuss the history of SEO, what SMB marketers should know about going broad versus going deep, and how Google reacts to good copywriting.
We had a chance to sit with David Stone, Senior Content Marketing Manager at ROI Revolution, a marketing agency focused on ecommerce strategy. We talked about how they market their own company using content marketing strategies as well as what some key differences are between B2B and B2C marketing strategies.
There are a lot of lists of marketing technology companies, but most of them are in the form of infographics with a bunch of logos that you can barely read. They are very compelling visually, but don't help marketers or sales reps who are actually trying to understand the landscape ...
We write a lot about buyer personas, and we are very pleased to invite Ardath Albee, CEO of Marketing Interactions and author of Digital Relevance, to discuss the importance of buyer personas in producing an SMB marketing strategy that gets results.
We recently had a chance to connect with Ann Handley, Chief Content Officer of MarketingProfs and best-selling author of Everybody Writes. Ann is a frequent speaker at content marketing events around the world and an inspiration to those of us who practice content marketing every day. In this Q&A, we learn about her new book and how important it is to write a couple of paragraphs each morning.
By now you must know that content marketing is the way of the future. Traditional advertising methods are beginning to fall out of vogue as companies expand their content marketing budgets, investing in the digital media that has seen so much success over the past several years.
What if you had only one product? Not one line of products, but one single item that had to be sold by November 8th or it would be valueless in the market. That level of intensity would truly focus your content marketing efforts.
Ever since we launched Scripted, way back in 2011, consultants, customers, and even friends have asked if we had an affiliate program that they could join. At the time, we did not. For those who are new to affiliate marketing and affiliate marketing programs, the idea is that we'll pay ...
When it comes to content marketing for the sales industry, crafting powerful content that tells a story your audience can relate to is essential. In fact, research found that when people hear empathetic and engaging stories, it actually releases the powerful "trust hormone" Oxytocin within the body, and building trust is one of the most important elements for every successful sale. Use content marketing to convert leads and get sales.
