In this episode of The Scripted Podcast we sit down with Griffin Roer, founder and CEO of the marketing agency Uproer, to discuss SEO in 2020. Uproer is an agency that partners with many e-commerce and SaaS companies giving Griffin a unique perspective on building SEO strategies for his clients and what it takes to execute those strategies with high-quality content.
A content tune-up takes an existing blog post or web page that isn't performing up to expectations and gives it a much needed update to improve readability and increase visibility on the search engines. We performed a content tune-up recently for Scripted customer GetCuros.com and they agreed to let us ...
So, you have a pretty good idea of what inbound marketing is. And, now that you have a grasp on how it works, you may be ready to tackle it for your company. However, how can you know that the investment into an inbound marketing effort will be worth it? ...
While inbound marketing is an essential marketing strategy for many companies today, the term (and general marketing philosophy) didn't actually appear until 2005. That was when HubSpot founder Brian Halligan, along with his partner, Dharmesh Shah, and advisor, David Meerman Scott, decided to found HubSpot and focus their efforts on ...
Content marketing is a marketing strategy in which a company specifically develops content (i.e. blog posts, social media posts, white papers, newsletters, eBooks, etc.) that people will find valuable and want to consume. Joe Pulizzi, founder of the Content Marketing Institute, sums up content mark eting : "Content marketing is ...
Pitching is a good opportunity to develop and present your ideas. Pitching puts you in control of a blog post's narrative and lets you build and enhance your relationship with clients. But how do you do it? You just need a game plan in place, regardless of where you're submitting ...
When you're writing a blog post for a client, you have to think beyond the act of writing the content. Content marketing often intersects with search engine optimization (SEO). Therefore, it's a necessity to ensure the content you write for blog posts is SEO-friendly. That's because SEO-friendly content helps improve ...
SEO changes as each new Google search algorithm is released - how do you plan to keep up this year? Find out here.
If you're an agency that needs written content for your clients, your job just got a little easier.
A content marketer's handy guide to SEO truths, half-truths and downright falsehoods.
