Social Media Content Strategy for Your Media & Entertainment Site
Social media has become an integral part of our lives. It seems like everywhere you look, someone is either on their phone or computer using social media. But what does this mean for your Media & Entertainment site? Social media can be used to increase traffic to your website and get people talking about the great content that you post! This blog post will discuss how to create a successful social media strategy for your Media & Entertainment site.
The benefits of social media for your Media & Entertainment site
There are many benefits to using social media for your Media & Entertainment site. The most significant advantage, of course, is the increase in website traffic that you will see. Social media can be great for sharing new content with existing users and attracting new ones. You may also find it helpful to use social media to promote events and contests on your site.
How to know which social media platform to use for your Media & Entertainment site
Different platforms are better suited for different types of content, so it is essential to have a social media strategy before diving into the deep end. If you are unsure which platform(s) to use for your site, take some time to consider the type of content that you are posting. Are your posts mainly text or video? Do they include pictures, quotes, etc.?
Once you have determined the type of content to post on each platform, it's time to decide which social media platforms make sense for your Media & Entertainment site.
What types of posts are best for each social media platform
Now that you have determined which social media platforms make sense for your site, it's time to get down to the nitty-gritty of creating posts. Each platform has different requirements for post content, so it is essential to know what types of posts are best on each.
Millennials aren't the only ones that use Instagram - thousands of brands in every demographic have gained traction using this social media tool. The photo-sharing app is perfect for showing behind-the-scenes snapshots from the set of your latest movie or for sharing images related to the actors you work with. Using Instagram can be a great way to keep fans engaged and talking about your site.
Facebook is one of the most popular social media platforms available today - that's why it makes sense for almost any Media & Entertainment site. With more than 1.9 billion users daily, this platform gives you an incredible reach if done right. Facebook is great for sharing photos or videos.
Twitter is great for sharing small tidbits of information in real-time. Try posting interesting facts or recent news about the Media & Entertainment industry. Twitter is a fast-paced platform, so it's essential to make sure you post relevant content that users will want to read.
Pinterest can be an excellent tool for sharing images and other visual content with your audience. If any of the posts on your site include pictures of movie posters or behind-the-scenes snapshots, Pinterest may be an excellent option to increase traffic to your site.
Reddit has become one of the most popular social media tools available today - mainly because this social news aggregator allows users from all over the world to connect and share information. While some brands have been successful in using Reddit as part of their content marketing strategy, it might not be suitable for every Media & Entertainment site.
Youtube
YouTube is home to millions of videos related to the Media & Entertainment industry - everything from trailers for upcoming films to behind-the-scenes clips. If you are looking for another way to engage users on your site with video content, YouTube might be a great option.
TikTok
With over 15 million daily users, TikTok is one of the fastest-growing social media platforms today. If you are looking for another way to engage users on your site with short video clips, this might be a great option.
Tips on how to engage with followers on social media
While it's essential to create social media posts that your users will want to read, it is also vital for you to engage with the people who are following your site.
This will help you develop relationships with your users, leading to increased traffic and a more involved community.
Here are some tips on how you can engage with followers:
- Commenting on other people's content: If someone shares a post related to your Media & Entertainment site, be sure to comment and show interest. This can help build rapport with followers, leading them back to your page in the future.
- Responding quickly: It might seem like common sense - but if users reach out via direct message or through comments, make sure you reply as soon as possible. Let users know that you're aware of their message, and you'll be getting back to them shortly. This will build trust with your community, which will only help in the long run.
- Create events on Facebook: If certain days throughout the year relate directly to Media & Entertainment (for example, award season), create an event for people who follow your page. You could then use this as an opportunity to promote new posts about movies up for awards or other information important during these times of the year.
- Find opportunities on other sites: One great way to maximize any content marketing strategy is by finding similar businesses within your industry. See if they allow guest posts or if they would be open to cross-promoting each other's work.
Tips on how to get more followers and likes on each post
One of the best ways to gain more exposure and reach a wider audience with each social media post is by getting as much engagement as possible. The idea behind this strategy is that if people like what you're sharing, they will be likely to share it themselves - which can lead to exponential growth in your community.
Here are some tips on how to increase engagement:
- Use relevant hashtags - With almost any type of content, make sure there's at least one hashtag included. This allows other users who search for specific tags related to these terms to see your posts too.
- Encourage comments - Encourage your users to take action by asking questions, and sharing their own opinions.
- Use visuals - When creating a post about an upcoming movie, don't just use text - include some images. The more visually appealing content you share on social media, the better chance for people to like and comment on it.
- Create polls - If you want feedback from your followers before making any major decisions (like whether or not they'd be interested in seeing a particular film), try putting together simple polls using tools like Facebook's poll option.
- Include videos - We mentioned the importance of using visuals, but these don't have to be limited strictly to photos - you could create short video clips too. These are excellent for making announcements about upcoming events or sharing trailers with users in a more engaging fashion than just text posts.
Best times to post content for maximum exposure
Now that you know how to increase engagement, it's time to learn when the best time is to post content for your media & entertainment site.
As with any marketing strategy, there are a few things you can do to get more exposure from each post:
- Post on weekends - Depending on where your target audience lives and works (for example, if they're primarily students or office workers), different days/times will work better than others. For Facebook, Saturdays and Sundays tend to be some of the most popular times for users - so these might be good options.
- Post during peak hours - In addition, certain times throughout the day can see more usage depending on your audience. Make sure you check tools like Instagram analytics to see which times of the day your audience is most active on the app.
- Post at least twice per day - It might seem like a lot, but to gain traffic and increase engagement on social media, users must be seeing your posts more than once! If possible, try posting content multiple times throughout the workweek rather than just one time each day. This will help ensure people don't miss out on any critical updates or announcements.
Create a blog
If you're looking for more ways to get traffic from social media, then it might be a good idea to create your own blog. By creating a blog, you can ensure that each post is search engine optimized and helps drive traffic back to your site.
The benefits of creating a blog are:
- Search engine optimization (SEO) - A great way to get traffic from other sites is by using keywords and phrases that people might be searching for. Creating your blog can help ensure that any content (such as photos or videos) will appear in search engines like Google.
- Cross-promoting - When it comes to getting more exposure on social media, the more places users see your brand name - the better chance they'll follow you too. In addition, having a blog allows you to cross-promote with other pages and websites.
Media & Entertainment blog ideas
You've got a few things to consider when deciding on blog ideas - like what your target audience wants, the type of content you have available, and how often you are willing to post. Here are some popular types of blogs for Media & Entertainment websites:
- Entertainment news blog - Keep your users up to date with all the latest industry buzz, gossip, and spoilers.
- Behind-the-scenes blog - If there are any interesting behind-the-scenes clips or photos - be sure to share them on this type of blog. It can give followers a closer look into how things work for their favorite shows/movies/sports teams etc.
- Top lists - People love accessing information quickly, so each post must be valuable and concise. Try creating top lists related directly to Media & Entertainment, including "Top movies coming out in 2022", "Best places where you can watch sports," or anything else people might find helpful or entertaining.
- Contests - This is one way you could help generate more traffic to your site. Try having users vote on their favorite characters, movies, or even actors/actresses.
Measure your success
If you want to get the most out of your social media strategy, it's essential that you can measure how well each post is doing. Most sites include some analytics tool that allows users to check metrics such as impressions or reach for specific posts and accounts. This way, if one particular piece of content isn't getting the attention you hoped for - make changes to see better results.
It's also important to have Google Analytics installed on your site. This will give you access to plenty of data that will tell you how many people visited your site directly, as well as where they came from (for example, links posted on Facebook or Twitter).
Conclusion
Social media can be a great way to get more traffic and attention for your Media & Entertainment sites, but it's only effective if you do so in the proper manner. By taking specific actions such as creating visual content or asking questions to users, you'll be able to increase engagement levels and gain higher quality followers. Make sure you implement these tips into your strategy. If you're looking to create content consistently for your site, consider hiring a writer from Scripted. Our platform connects media & entertainment sites with some of the best professional writers in the industry, allowing you to gain traffic from SEO blogs. Click here for more info.
