I have a bachelor's degree in Literature, and at college I spent most of my time thinking, writing, and talking about texts. About what a text is says, what a text means, and what a text is. When I decided to make the switch from studying literature to Computer Science ...
We've come along away since Scripted launched about a year ago. We have funding, interns, and more than one full-time engineer. All three of these are major milestones in the growth of a startup. We're now entering a new pubescent stage in our growth. There are growth spurts in our ...
Here at Scripted, we recently undertook a month-long project to see how effective content marketing is in relation to other marketing channels. We measured our own webpage with Google Analytics over the four-week period to see where content marketing is most effective and provided our results for the Content Marketing ...
Why all writing is an act of translation, and why that matters when you're producing a high volume of content. It's very easy to tell when you're in need of translation services. You hold in your possession a piece of writing in, say, German, and for you to understand it, ...
I've spent the last 6 months building Scripted with deliberate recklessness. Not a single one of the features I've pushed was ready, tested or beautiful. My mantra was "Push first, ask questions later". A couple of factors made this possible. For starters, I'm the only engineer. So I'm never held ...
Days after I joined Scripted, I went to a panel event discussing user experience trends in Silicon Valley. I had never lived in Silicon Valley; I had never worked at a startup; I wanted to throw myself into it and learn. There were three significant things that happened there: 1. ...
Note: This blog post is going to address Google Analytics (GA) primarily, so if you're not familiar with the GA interface I would suggest looking around your dashboard to get familiar with the different tools. Many sales departments and biz dev teams focus on generating more prospects, more leads, and ...
The best way to keep users engaged in your product is to cater to one of their most basic needs: entertainment. If a customer enjoys using a service they're that much more likely to recommend it to their friends and family. Consequently, in order to keep customers hooked a lot ...
Make money out of drips Here's my disclaimer: In the early days of starting a company, you have to be scrappy. I'm not going to apologize for it. It's kill or be killed, and so long as no one is hurt, I think it's fine to do just about whatever ...
