The Olympics are perhaps the biggest sporting event this year. Just going by the sheer size of the event, it is a massive opportunity for brands to engage with their audiences.
Strategy
It's no secret Bernie Sanders has won the hearts of young voters. But how does he do it? In essence, Sanders' marketing team found the right channels to reach their target audience and developed a brand that speaks to the core values and concerns of millennials.
While it can often be difficult to know exactly why one marketing campaign works and another doesn't, there are plenty of psychological principles of human behavior which can be used to generate better, more effective marketing campaigns. And don't worry, you won't need a degree in psychology to understand how ...
In today's competitive business scenario, companies work relentlessly to build and sustain their brands. Social media platforms help companies reach customers, increase sales, and achieve competitive advantage. In some instances though, lack of understanding and absence of a well-defined strategy have led to social media disasters for some brands. Here ...