Weekly Content Marketing Trends May 16th, 2022
While the world waits with bated breath to see whether or not Elon will be a benevolent ruler of Twitter, the drama at the social media giant is a good reminder that companies should focus on building their followers and email lists using smart content marketing strategies. Why? If you depend solely on other platforms that you have no control over, at the end of the day your communication with your audience could be wiped out. In other words, build your corner of the internet on your website or blog, and use other outlets to invite others to your corner. (This article does an amazing job of articulating the “why.”)
In that spirit, this week we're visiting a variety of content marketing techniques that you can pull inspiration from for a well-rounded strategy.
Quick Links
Optimizing Google Featured Snippets
Boosting Your Influencer Campaign With Old School Methods
Driving Success Through Analytics
How To Get More Leads Through Your Website
Optimizing Google Featured Snippets
What is a featured snippet you might ask? It's often the first thing that you'll see when searching for something in the Google search engine and features a snippet from the webpage that they're considering visiting. This word blurb is key in informing people whether or not they are going to get what they want if they click on the link.
Featured snippets are highly-prioritized and will prove to be an asset to any well-rounded SEO strategy. However, there are steps to creating a featured snippet and having it appear in Google searches. To learn the steps to creating your featured snippet as part of your content marketing strategy, read more here.
Boosting Your Influencer Campaign With Old-School Methods
If influencer marketing is a part of your content marketing strategy in 2022, there are a few "old-school" techniques that experts are recommending you integrate to make your influencer campaign more powerful. You can read the details here, but keep scrolling for a sneak peek of the experts' recommendations.
- Influence through influencers: Have a personal relationship and understanding of company goals with the influencers you work with.
- Turn to employees for their influencer picks: Your team members go to influencers for value and entertainment. Find out who those trusted resources are.
- Consider the audiences: Just because an influencer has a huge following, it doesn't mean those are the people you want to connect with. (Remember: the foundation of content marketing is always, always, always building relationships. And just like any relationship, you want to put in the time and effort for the right relationships.)
- Communicate about goals: Going back to relationships, communication is key to any healthy foundation. Communicate with your influencer and team about goals and visions to ensure everyone is on the same page.
- Authenticity is key: Your audience will be able to smell a forced relationship with an influencer from miles away. Aligned values and visions will ensure that your influencer relationships lend themselves to a level of flow and ease necessary to let your audience know that you're not doing this just for the money.
- Podcasting is key: Podcasts are a great way to connect with new audiences.
Driving Success Through Analytics
Always come back to the numbers. Content marketing is a multi-faceted operation and it's important to remember amidst the content calendars and content creation that at the end of the day, you want to produce increased revenue among other results. So how do you know if your content marketing endeavors are paying off or if you need to adjust your strategy?
If you're focusing on your SEO as a key component of your content marketing strategy, there are tangible ways to determine whether your SEO is working — or not. This article goes in-depth about the metrics you can use to analyze your SEO.
Those metrics are:
- Increase in organic conversions
- Page 1 keyword growth
- Increase in organic traffic and clicks
Be sure to read the article to go further in-depth about what each metric means.
How To Get More Leads from Your Website
Going full circle, it's important that as you build your website and drive more traffic to it your website is optimized to create more leads for you. At a very basic level, you'll want to capture email addresses and grow your email list. However, there are many different ways to capture leads and create conversions on your website. This article gives some great tips on how to get more leads from your website.
How To Get the Best from Creative Talent
As we go deeper and deeper into a world where content marketing is driven by algorithms and analytics, we must not forget the key role that creatives play in any successful content marketing campaign or strategy. As we've discussed many times in Weekly Content Marketing Trends, analytics are crucial to understanding how content marketing is growing your audience and revenue.
However, where the cold, hard facts end the more ethereal role of creativity begins. Professional content writers and creators have a special skill for looking over numbers and creating "something from nothing" that will support the mission of the business in the form of creativity. The creatives on your team should be able to connect the two hemispheres of the brain to truly be an asset to your company.
Taking Action
If you're reading to partner with creative content professionals who delight in creativity and are obsessed with results and growing revenue for their clients, start your 30-day free trial with Scripted. Scripted will connect you with one of our highly-vetted content writers who love all things strategy and creativity.
