Do you want to communicate to prospective customers that you are the authority on your product? Of course, you do! Who doesn’t? This applies to all business owners; whether you are selling shoestrings… or software… or even something as intangible as an educational course. Yet, when you hire a freelance ...
In the world of marketing, content is still king, and it’s assuming an even more significant role in marketing strategies for businesses ranging from solo startups to enterprises with a global reach. Successful content marketing strategies rely on analytics for insight into what’s working, who’s engaging, and who’s clicking away—and ...
Having a blog is an essential part of any modern website. It’s how businesses, influencers, or other professionals keep their followers, customers, or audience up to date with the latest developments. Plus, it’s a great way to present yourself as a thought leader within your industry. Beyond this, blogs are ...
There are many content writing services out there, but how do the great ones keep their customers coming back for more?
All good writing creates emotional resonance with the reader. When brands do this consistently, they build rapport and win the trust of their audience.
The push to implement AI for better content marketing has been in the works for some time. Tools like Grammarly are continuously tweaked to better replicate a brand's tone, and the platform recently raised $200M to expand its AI suggestion platform . In late 2021, Mailchimp launched its Content Optimizer ...
When you think of a press release, how do you know it's effective? Thousands of press releases get sent out into the world every day; the unfortunate truth is too many of these land on deaf ears and blank eyes. It's too bad because an effective press release or news ...
Are there days you wish you had some help with your content needs? Writing quality content is time-consuming and requires a specific skill set, but sticking to your content marketing schedule is critical. For this reason, ShortlyAI was developed. This AI-powered tool makes some big claims, but can it back ...
In freelancing and contract writing, a great deal of attention is placed on how to find a job, including where to look, what to say, how to pitch, and every other imaginable slant. But what do you do once you’ve landed a job on Scripted and you need to start ...
A newsletter can be an excellent way to keep your subscribers updated. It allows you to share important information about changes and promotions quickly. Writing a newsletter that people will read and act upon isn’t easy. Many elements need consideration. Remember, you have to entice your audience to open your ...
