There are many content writing services and platforms available, but how do the great ones keep their customers coming back for more? How do they achieve top-tier status, and what does that mean for their clients?

Over the years, content marketing has changed dramatically. SEO practices have evolved, new technologies have emerged (hello, AI), and marketing trends continue to shape the digital marketing landscape. So, to thrive and grow as a business, you must be willing to adapt. 

Quality content remains a crucial component of any marketing strategy, so when seeking a content writing service, that partner must have its finger on the pulse. In 2024 and beyond, the best content writing services will combine the quality of human writing with the efficiency and support of AI. 

Scripted is the only platform offering marketers the best of AI as well as human-driven content. It is the place where AI and human creativity intersect. Discover what that means and how your business can benefit from this approach.

Why seek a content writing service?

Content is everywhere. Each day, consumers wake up to emails, scroll their social media feeds, and check their texts before they have their morning coffee. By lunch, they may have read a couple of blog posts, checked out a few more emails of interest to them, and signed up for a new email subscriber list. 

So, how do you break through the digital noise?

Whether you’re a small business or a large enterprise, every content marketing strategy requires consistency. You must create content regularly to see a good return on your investment. For some, this means posting on social accounts daily, sending a monthly email newsletter, and publishing three or four blog posts weekly. 

It can be a lot — and quality is crucial to your success. The issue is that high-quality content takes a lot of time and expertise to create. When trying to stick to a regular schedule, it can quickly become overwhelming. That’s where a content writing service comes into play. 

But where do you even start? There are so many options out there. 

If you’re ready to start outsourcing some of your content needs to professionals who can help you boost website traffic, gain more followers, and optimize conversion rates, here’s what to look for. 

Quality one: A service that stays on top of industry trends (like AI-generated content)

In the world of content marketing, trends can alter the industry. In the case of AI, those alterations have been immense. The best content writing services are those that are not only aware of these trends but implement tools and resources to help clients and writers stay ahead of the curve. 

While AI will not replace human writers, it has some clear benefits:

• Thanks to various AI-powered tools, like topic generation tools, writer’s block can be easily overcome. Sometimes, it’s tough to create an engaging title, or you get stuck trying to decide what you should say for your next social media caption — AI can step in. The top content writing services will offer AI support to drive efficiency and productivity. 

• It can help writers catch grammatical or sentence structure errors with ease. Tools like Grammarly and Hemingway are changing the game for writers, and the top services will provide resources and access to drive their teams toward optimal success. 

• AI tools can provide insight to improve your SEO strategy to improve your ranking. Keyword research tools are critical for any content marketing campaign, helping you expand your reach by increasing visibility. 

Dive deeper into AI resources to better understand how this technology changes the content marketing industry. Discover the power of human creativity + AI today. 

Quality two: The service must provide quality content via vetted writers 

The content space is filled with talented professional writers and newly experienced scribes looking to learn (hey, everyone has to start somewhere). A great content writing service knows how to find skilled writers to fit clients’ needs and has an efficient process to vet them. 

Once selected, those writers should be industry-specific, ensuring they have the knowledge and experience needed to create accurate, engaging content for your target audience. 

At Scripted, out of 150,000 applicants, less than 2% make the cut. These industry experts are then matched with clients using SmartMatch technology. This technology provides instant vetting so that you can start your next project immediately. Long gone are the days of sifting through resumes and conducting interviews. It’s this attention to detail and investment in technology that sets the best writing services apart from the rest. 

AI-powered tools are shaking up the content world, but without a professional human touch, your content will fall short. Seek a transparent service about how writers are vetted and matched with your company. 

Quality three: The service needs to provide a wide network of writers

Speaking of industry-specific writers, an excellent content writing service should have a pool of quality writers who can write about a wide range of topics. That way, the service can meet clients' needs in every industry — not just a few. This is especially beneficial when you run multiple companies with varying content needs. 

Have a tech company and need well-researched whitepapers? Are you also operating an e-commerce site and need engaging email newsletters? When you invest in a content writing service that covers many industries, it can be a one-stop shop.

This is also very helpful when you're an agency and your clients come from different industries. Bonus points if the content writing service has experts or specialists who have proven to have a deep understanding of a niche industry. Like trait number two, the content writing service should be transparent about how writers are qualified to write about specific industry topics.

Scripted offers writers with experience across 50+ industries. Whether you’re running a SaaS company, a retail shop, or a media publisher, there are Scripted writers who understand your industry and your audience.

Quality four: The service must provide content ideas

Ordering content is easy — the real challenge is finding the right content topic. How can you get compelling content regularly when you're not brimming with ideas? Some content writing services allow writers to pitch intriguing topics at no cost to the business, another positive sign of a great content writing service.

If you have a general idea of what you’d like to write about, you can create a content brief and post it to a pool of writers. That way, writers can send you pitches that expand on your initial concept. An expert writer may pitch an idea coming from an angle you never even thought of. That creativity could be a winning article that helps boost your ranking and increase website traffic. 

The most advanced content writing services also offer tools and resources to generate ideas. These AI-powered tools can help you eliminate writer’s block, enhance the content creation process, and ensure greater productivity. Let these tools guide your workflow, ensuring you have a constant stream of engaging content for your audience. 

Quality five: The service offers exceptional service

When you outsource content, you want a partner that treats you like, well, a partner. Someone you can rely on concerning effective communication — including communication with the writing team. Just because you’re outsourcing this task doesn’t mean you want to be completely hands-off. 

The best content services allow writers to save and view their work and view editing requests directly from the content buyer. A simple communication link between the writer, content service rep, and customer ensures the customer receives the desired content and formatting.

With Scripted, everything is completed on the platform. From start to finish, you can be as involved as you wish. Provide as much detail within the initial phase to ensure a complete brief, use the tools available to guide your strategy, and request revisions to craft the perfect final draft. 

Get started today

Not all content writing services are created equal, but considering the five qualities above, you can determine whether a service is worth your investment. Focus on your immediate needs to partner with a content writing service that will grow with you. 

Scripted is transforming how content is produced, being the only platform that offers expert human content powered by AI. Our pool of expert writers, combined with our advanced AI tools, will help you create winning content that helps you achieve your goals. 

Whether you need blog posts, social media content, email content, or whitepapers, we have the team and resources to take your content to the next level. 

Ready to take your content creation process to the next level? Start your free trial to experience the difference AI-powered, human-written content makes today!

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Published by Nicole Karlis on Wednesday, November 1, 2023 in Content Writing, Content Writing Services.