According to the Digital Marketing Institute, 92 percent of companies consider Account-Based Marketing (ABM) crucial for B2B marketing, and it is quickly becoming a marketing standard. In addition, ABM is having an important influence on content marketing. As a result, content marketing is becoming more effective, while the overall marketing effort is becoming more successful.
As a small business, you rely on inbound marketing strategies. You expect customers to respond to your online advertisements, stop and enter your store when they see your window display, and explore your website when they come across an interesting piece of content on your blog. Account-based marketing (ABM), on the other hand, is a type of outbound marketing strategy in which you approach customers instead of waiting for them to approach you. Yet this is far from the cold-calling techniques of the past. Using a sophisticated form of sales, you focus on a few specific customers and align your marketing and sales strategies to target their complex needs.
Although QR codes came on the scene in 1994 (as a special type of barcode designed for use by the Japanese auto industry), over the last few years marketers have jumped at the chance to exploit this seemingly exciting way to entice consumers into engaging with brands.
Despite the influx of technology-based editing tools in recent years, the simple fact still remains: If you want your work to be taken seriously, it is important to hire a fact checker. In this day and age, almost everyone from busy college students to freelance writers to even those in ...
You've worked hard and have a great piece of content written--but it needs a once-over before being released to a wide audience. This is where proofreading comes in. From copyediting to fact checking, there are different types of editing to make sure your content is ready for the public's eye.
If you're hanging out at the water cooler, don't be surprised to hear "account-based marketing" being bandied about. This term has become the hot buzzword among B2B marketers. What Exactly Is Account-Based Marketing? Account-based marketing (ABM) is not a newly discovered way of marketing. It's been around for decades, but ...
Technological evolution has led to some of the greatest innovations throughout history, and over the past few decades, this evolution seems to have accelerated. It has literally touched every aspect of life, and while students, marketers and business owners might not realize it, technology has even had a profound effect ...
Content quality is impacted as much by copy editing as it is by authorship. Professional writers might say content marketing falls within a specific genre in the nonfiction realm, creative nonfiction. Unlike the writers of most other nonfiction genres, digital marketing content writers must present facts, provide information, supply data ...
It has finally happened. We live in an age where we conduct business, social and even political interactions in 140 characters or less. The Age of Twitter is upon us, and proper English grammar is the first official casualty. Can copy editing services save us?
How will AI influence marketing in the coming decade? Artificial intelligence has continued its steady march towards mainstream acceptance during 2016, and prognostications from experts in the field say that AI is going to double-time its step in 2017. AI, VR and chatbots are becoming increasingly popular. Public concerns about ...
